Top 10 reasons why your website is not converting consumers

 A website will enable you to reach more consumers. With most consumers looking for information online, your website has a role to play in providing the right information to the right types of target audiences and making them coming back to the site. There are many website development platforms that provide readymade sites and pages for different industrial domains. Relying on such platforms can work either way: create opportunities or supplant your business. A professional website development agency can help in creating your site on par with the current trends, leveraging content, design, and tech. They focus on the user journey and the path to conversion, to ensure that no opportunities are missed.

Here are the top 10 reasons why your website may be missing out on the opportunities to convert consumers:

1. Phone – Click to call:

‘Click to Call’ is a feature on a website that can make it easier for customers to call you from their mobile phones. Businesses are mobile now, and it would be a shame if you do not include this feature to enable customers to connect with you. A ‘click to call’ is by far one of the most important ‘Call to Action’ (CTA) buttons on a site. 

2. WhatsApp Integration

As a communication channel, WhatsApp has capabilities with a significant impact on customer satisfaction. In the past couple of years, it has overtaken even email and SMS as a prime communication channel for business. Like ‘Click to Call’ above, it provides a personalized, simple, and direct communication channel.

3. Errors with Forms

It is now increasingly becoming common to find website forms with incorrect autofill details, fields, input constraints, and validation errors. No thought is given on when to use a multi-step form, hint text, or even a field label. A form with erroneous structure and validation will affect the brand’s credibility and the user’s trust.

4. Captcha

Not including a Captcha will cast doubts on the minds of users. Websites use Captcha to protect against attacks by bots. In fact, a Captcha is the first line of defense for websites against malicious programs. Some websites have advanced to have a triggered Captcha test if they suspect user behavior on the site.

5. SSL Integration

Look at the address bar and check if the URL starts with HTTP://…  Having a secure socket layer (SSL) provides security to devices when communicating with a site. SSL plays an important role in securing payment transactions, logins, and communications too.  Its integration increases the credibility of the site and, therefore, has become a basic requirement for any website.

6. Social media links

Adding social media links on the site makes it easier for people to share your content, thereby increasing your brand reach. It drives audience engagement with content, builds community, fosters brand salience, and generates leads.

7. Duplicate content

Content duplication may reek of plagiarism or inconsistency, either of which affects your site’s search rankings. It is important for websites to have updated, crisp, and easily ‘consumable’ content.  Such content types are often objective and action-oriented, guiding the user to the next step or stage.

8. GMB listing

Google My Business (GMB) listing helps your business to be found across all devices and also stands out on Google+.  Yes, it helps you immensely on the SEO front too. It boosts your online presence by sharing accurate information about your business with user reviews, ratings, pictures, etc.

9. Broken links

It is common for web pages to have been moved or removed, but remember that broken links affect your search rankings too. Broken links may give rise to increased bounce rates and reduced visitor landings.

10. Mobile responsive

Having a mobile responsive website is a given in today’s world of commerce.  With a responsive design, your website is adapted to suit the requirements of users on different devices. A responsive site has higher SEO rankings and gets more traffic. If you wish to reach your customers, then your site should be mobile responsive. Period.

As a website development agency, we understand the importance of continuous engagement.  In fact, our engagement with customers does not end once the website is hosted, it begins there. Your website is your marketing asset. To help you get started, contact Pixel Studios.

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The Art of Crafting the Perfect Digital Marketing Strategy & Custom Website Design Services

 Sun Tzu, the famous military strategist wrote ‘Every battle is won before it is fought’. You can bet he’d have never thought that it would apply for businesses hundreds of years later. Only in a slightly different way- what we call the ‘digital battle’.

As more and more businesses are plunging into the digital battlefield, it’s crucial that your digital game plan is well laid out. So how can you craft a digital marketing strategy that even Mr. Sun Tzu would be proud of?

But most businesses fail at hitting the nail on its head, for lack of an effective digital marketing strategy that garners eyeballs creating that perfect impact on the audience while fuelling the brand's growth exponentially. That’s why, before you hand over your digital marketing duties, it is best to be aware of these six qualities of an ace Digital Marketing Agency.

It’s time to pull out your drawing board and make a note of the following checklist:

Create your customer persona

Understanding your customer goes beyond surface-level identification factors. By putting in the work to create a buyer persona, you will not only be able to understand your customer on a deeper, intrinsic level but also to create a strategy that would hit the bull’s eye. Apart from quantitative information like age, sex, location, and income make your persona creation more detailed with psychographic data. His/her goals, challenges, hobbies, interests, and priorities will help you a long way to concoct a strategy that relates strongly to your customers’ desires, needs, and wants.

Time to define your goals

Whoever your customers might be, your marketing strategy must be in line with your overarching business goal. Your marketing goals could be long term or seasonal and should reflect the brand journey. And another important aspect of goal creation is to make sure that the results are measurable. Find out what digital marketing tools you need to measure the results produced by your digital marketing.

Identifying key channels

If you’ve got the first step of creating a customer persona right, this is going to be easy. For instance, you wouldn’t be marketing to a 45-year-old single dad about life insurance on Instagram. Facebook might a better option. While carrying your digital marketing efforts on all digital channels on all mediums, by being judicious you will be able to target more accurately and trim costs spent on your digital budget.

Content is king

No arguments there. It’s what the internet is built on. Content can mean anything from emails, blogs, images, videos, social media posts- literally the things that your brand thrives on. Ensuring that you have a better content strategy is crucial for a strong digital strategy. However, the type of content that you create must either add value to your customers or just interesting enough that your customers want to share on social media. It builds trust and positions you as a thought leader among your customers. Also working on the content will lend a helping hand in SEO for your website as well.

Create a content calendar

Not the one that gives you dates. But the one which organizes when and how your created content gets distributed. You could take advantage of life events, important occasions, dates around which you could proliferate your content. Keeping customers engaged and interested in your brand requires two key things- consistency and frequency. Creating a content calendar is a sure-fire way to just achieve that. Creating a content calendar will also help you to plan, audit content from your owned, earned, and paid media platforms.

Execute the strategy

A strategy comes alive in execution. Now is the time to make sure one last time that you’ve got the time, money, and resources to make your strategy go live. If you find a glitch, don’t fret, it’s also the time to step back, relax and solve the issue before you go bang on. A perfect strategy cannot have an imperfect execution. So treat this stage as important as the one where you created the strategy.

Monitor and measure progress

You might wonder, what does monitoring and measuring the efficiency of a strategy has to do with crafting the perfect strategy as this blog title suggested. While still, you can make changes to your running campaign or strategy (if your strategy was flawed), learning from mistakes in the current strategy helps you craft a better one the next time. Enough said. And with the benefit of digital marketing tools at your expense measuring the strategy’s progress, efficiency and results are easy.

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