5 Trends that Matter to Your Website’s UX Design in 2021

About 90% of visitors will return to a website if they had a great experience. To ensure that they do return to the site, agencies and businesses are willing to try all tricks of the trade to get their act right. However, to keep your website in sync with the current trends, you would need to consider a lot of variables rather than adhering to a checklist of things to do. For instance, there are always changes taking place in user research, data analysis, design strategy, interaction design, and usability testing—all of which play a crucial role in determining your website’s UX design.

Here are some UX trends already shaping 2021:

1) Easy logging in: One of the major transitions this year has been the move to logging in without using passwords. Very soon there will no longer be the need to reset or remember passwords. Using one-time passwords (OTP) is the norm now, and its usage will eclipse logging in using Google or social media accounts. The login feature has seen constant revamping over the years with additional layers of security involved. From being the last line of defense against fraudsters, OTP is now brought to the forefront; CAPTCHA has already given way to this authentication method. One may, however, need to wait and watch the role fingerprint-enabled ID authentication is going to play in the future.

2) Copy content gets shorter: No longer will you find long-form copy text on the website. Short two or three words that connect with customers are used on the pages. Customers find this approach more personable. For the designers, it gives them more room to be creative. This short-form content is called ‘microcopy.’ Trends have shown that microcopy can boost conversions if the content is aligned to the audience persona.  Such content encourages users to explore and navigate through digital experiences. For instance, the dating site Tinder’s “Start something new” messaging is a great way to nudge people to explore.

3) User element text has changed too: Button text or interface text or CTAs on the website will no longer have that straightforward legend. They will have more personalized options that adhere to the website’s tone and character. With shoppers and visitors associating better UX design with better customer service, interface elements are undergoing a sea change in how they are perceived and displayed. This aspect of UX design service is evolving slowly, but we are getting there.

4) Focus on micro behavioral research: Although website research has covered much ground, new observation techniques and creative thinking techniques have evolved. This has made designers to focus more on personality layers rather than conceptual models when embarking on a design strategy.

5) The bet is on the intent: Journey mapping will continue to dominate website structure and navigation. The focus on user intent has brought in an additional layer: engagement on and off the mobile. Brands have to decide on which is the best bet for users when they try to attract customers and generate interest with compelling experiences. They will have to focus on those ‘mobile moments’ and build a content ecosystem for user engagement and interaction.

Pixel Studios provides UI/UX design and development services that work for your brand or organization. To ace, your website’s performance, do get in touch with us. 

Top 5 UI UX design trends of 2021 and how your company can make the most out of it!

 A couple of words can speak volumes. We all learned that the hard way. More to learn now. Opening up more avenues, your design also speaks. Or to put it more brutally, your design should speak. About your brand, about your service, about your ethos, and more importantly for itself. Designing pixel by pixel, a UI UX development company like us understands the agenda of your brand and derives the design and communication based on that. We are in the 21st year of the 21st century. Where are we heading? What can we expect? How the UI/UX design and development services are cementing a prominent place in digital marketing and digital brand presence? Let’s unwrap the five key trends.

Augmented, Virtual Realities, and 3D

2020 is the year we all went remote. The global pandemic resulted in a surge that uplifted virtual service providers. Doctors and their consultations went behind the camera, key office meetings happened via Zoom, education and even art chose ARs and VRs. This drastic change will also have a deep impact on the UI UX designs and the service providers are already gearing up for it. Without even your headset and goggles, virtual offices are getting built. With YouTube coming up with tons of content made for VR, tech giants like Facebook are planning to take it up a notch higher. More businesses and corporations are now looking to adopt such technologies into their business model and their website would be an ideal place to start with. Incorporating a technology that is still young involves many challenges and hardships. As a UI UX web design agency and a mobile UI UX design services provider, we are well-equipped to handle the shortcomings of that technology. We bridge the gaps with our team of experts and assure you that your website or the app will provide an immersive experience to your potential leads.

Artificial Intelligence and its companions

Breaking the routines is the need of the hour as the competitors are increasing in number. This can be applied for both the companies like yours and also a UI UX design and development services provider like us. To achieve that feat, we can employ Artificial Intelligence-powered tools and features. The recent updates of Photoshop, Sketch App, and other UI UX development tools involve a fair share of operations powered with AI. Generative or stimulative design is a potentially promising UI UX trend as they build things with the large array of data input given. The rise of dozens of algorithm-driven design tools also come in handy in creating layouts, digital marketing materials that can make you stand out from your competitors.

Personalization

The art of personalization is the key to attract your potential leads. An offer tailor-made for your top 10 customers may have a better conversion ratio than an offer you placed out for everyone out there. Narrowing down your customers (of course with the data, they provide) and personally communicating with them daily can weave a magic that can bring a fortune. Customization is the key and the evolution of digital tools can aid you in that purpose. Google Assistant, Apple’s Siri are the finest examples of adding a personalized touch to your service. Starting from a pre-programmed chatbot assistant to a completely customized tool that comes as a part of the UI UX of your website is just the beginning of this process. Within a decade from now, this will be the core area that is going to bring more changes in digital presence and digital marketing.

Interactions

When the touch phones came into existence, no one would’ve thought of letting them go too soon. But this concept of reverse thought process, clicked big time, as we are now entering an important phase in seamless touchless interactions. Gestures and voice commands became the prominent way of interaction, given the global pandemic bestowed a virus upon us that spreads through human interactions. As we all know that the driverless vehicles are slowly getting into the process of entering the markets, in terms of gadgets, we are soon going to witness air gesturing control. Your device can process your gestures on air and take actions related to that. This concept will completely transform the Mobile UI UX design services and the development agencies are already aware of it.

Motions, Animations, Realistic Textures, Unusual colors, Illustrations, and Unorthodox layouts

The most valuable thing you can get from a potential lead is their time they are spending to read your communication to know more about your business. When you increase your site on-time metric, there are high chances of increasing the conversion ratio. Offering a new experience to your visitors will help you achieve this feat. Key updates related to the motions and animations in the UI UX design company, and the inclusion of realistic textures, unusual colors, and illustrations to make it more eye-catchy is the need of the hour. Unorthodox layouts with no respect to design rules can also result in attracting more B2C visitors. Sounding casual, keeping it cool,

presenting things in a unique manner with the help of your UI UX web design agency can make you stand out from your competitors. The motions, animations, and other interactions well-suited for your brand website or app can be identified and incorporated seamlessly by a UI UX web design agency like us within a short time.

We are already making the most out of the top trends and technologies of 2021, related to UI UX development. The question is, are you?