Here we present the latest UX design trends for 2021 to make your design digital services. The changes taking place in user research, data analysis, design strategy, interaction design, and usability testing—all of which play a crucial role in determining your website’s UX design.
Pixel Studios provides UI/UX design and development services that work for your brand or organization. To ace, your website’s performance, do get in touch with us.
Believe it or not, there are still people who think that the Search Engine Optimization (SEO) process is all about adding relevant texts, links, keywords, and tags. A decade back, this is enough to get your site featured in the top results of Google. But now, the User Interface (UI), User Experience (UX) of your website play a vital role in the process. Nowadays, apart from reading the texts, Google deconstructs the real user behavior. How they approach your website and play inside it become key factors in ranking your site. A UI UX Development Agency keeps these factors in mind while churning out designs for your new website. Here are five fundamental points you need to consider before finalizing your UX design as this may affect your Search Engine Optimization (SEO) process.
How does UX Design fit into Search Engine Optimization?
The usability and UI UX of a website became an integral part of SEO. Since Google is prioritizing User Experience, a UI UX design company should take its service a notch higher to adapt, revitalize and bring results. User engagement variables like bounce rate, time on site, and pages visited have all become critical rating parameters for your website. Gone are the days where a site needs to be nested with links to various pages containing raw information which may or may not be relevant to your business model. A website with tightly packed pages with impactful keywords and expert navigation control is the need of the hour. Your old complicated website may be SEO friendly, but if it creates a negative impact or disrupt the user experience, then the ranking gets affected. Integrating both the UX design and SEO strategically will do wonders. This is where a UI UX design company pops in.
Finding a middle ground between aesthetics and search-friendly nature
While designing based on aesthetics, we may give shorter headings, crispy paragraphs and concentrate more on the visual language of the site. To put it bluntly, we may incline towards the usage of more images, infographics, etc., rather than presenting the content in a dry text format. However, a marriage between aesthetics and SEO can be attained, if you simply concentrate on getting to the point in your content. Rich content with all the necessary information can be small, as it all depends on the presentation. One such trick up the sleeve is providing the content in a listicle format. This will help your site to be known through featured snippets on the Google Search Results page.
A page should contain a Header 1 tag and it should reveal what the page is all about. Then the importance should be given to the primary keywords that need to be targeted through that page. Build your page as blocks and allocate a few of them exclusively to videos and images. This trick will do wonders for your SEO process.
Get more action from the users – The impact of Rank Brain!
Use several interactive elements to generate action from the users. For example, lengthy content should be readable, and the user should be ready to click the ‘Read more…’ button on your page. Add Call To Action (CTA) buttons that may generate potential leads to your business. Related content and callout links aid in creating more interactions in your website and this automatically helps in the SEO process.
Rank Brain is a ranking factor that informs Google about your website’s user behavior metrics like overall bounce rate, Click Through Rate (CTR), pages per session, Site on time, seamless navigations, etc. Generating more number of returning visitors is also a huge metric that creates an impact on your SEO process positively.
Optimize the website, don’t complicate!
Another important factor in optimizing the created website. When a page takes time to load due to its heavy multimedia content, automatically the bounce rate of that particular page increases drastically. Tools like GTmetrix, Google Page Speed Insights, and ‘Web. Dev’ help you in providing vital information about your website. For technical UX purposes, there are several tools, and keeping the health of those parameters in check can weave magic in your SEO process. All the UI UX design service providers know to optimize for caching, images, and redirects. Among the above-mentioned parameters, site loading speed is also a prominent factor. For that, this optimization process will help.
Ensuring Responsiveness
Mobile response or user gadget-based response became a mandatory thing as it affects both the usability and aesthetics of your UI UX designs. Optimized UI UX Design for Mobile is not just simply creating a mini version of your website. It is all about incorporating all the features, contents, and aesthetics into a different container. The container size and shape may vary, but the aesthetics of the page shouldn’t be compromised at any point. A notable UI UX Web Application or Website serves as the lamp that summons out the genie called search engine optimization, which in turn brings what all the businesses desire, more leads!
Understanding how the UX Design fits into Search Engine Optimization and the changes it brings along with that is the key factor in creating a site that actually works for your business. Call us to learn more about this from our experts!
About 90% of visitors will return to a website if they had a great experience. To ensure that they do return to the site, agencies and businesses are willing to try all tricks of the trade to get their act right. However, to keep your website in sync with the current trends, you would need to consider a lot of variables rather than adhering to a checklist of things to do. For instance, there are always changes taking place in user research, data analysis, design strategy, interaction design, and usability testing—all of which play a crucial role in determining your website’s UX design.
Here are some UX trends already shaping 2021:
1) Easy logging in: One of the major transitions this year has been the move to logging in without using passwords. Very soon there will no longer be the need to reset or remember passwords. Using one-time passwords (OTP) is the norm now, and its usage will eclipse logging in using Google or social media accounts. The login feature has seen constant revamping over the years with additional layers of security involved. From being the last line of defense against fraudsters, OTP is now brought to the forefront; CAPTCHA has already given way to this authentication method. One may, however, need to wait and watch the role fingerprint-enabled ID authentication is going to play in the future.
2) Copy content gets shorter: No longer will you find long-form copy text on the website. Short two or three words that connect with customers are used on the pages. Customers find this approach more personable. For the designers, it gives them more room to be creative. This short-form content is called ‘microcopy.’ Trends have shown that microcopy can boost conversions if the content is aligned to the audience persona. Such content encourages users to explore and navigate through digital experiences. For instance, the dating site Tinder’s “Start something new” messaging is a great way to nudge people to explore.
3) User element text has changed too: Button text or interface text or CTAs on the website will no longer have that straightforward legend. They will have more personalized options that adhere to the website’s tone and character. With shoppers and visitors associating better UX design with better customer service, interface elements are undergoing a sea change in how they are perceived and displayed. This aspect of UX design service is evolving slowly, but we are getting there.
4) Focus on micro behavioral research: Although website research has covered much ground, new observation techniques and creative thinking techniques have evolved. This has made designers to focus more on personality layers rather than conceptual models when embarking on a design strategy.
5) The bet is on the intent: Journey mapping will continue to dominate website structure and navigation. The focus on user intent has brought in an additional layer: engagement on and off the mobile. Brands have to decide on which is the best bet for users when they try to attract customers and generate interest with compelling experiences. They will have to focus on those ‘mobile moments’ and build a content ecosystem for user engagement and interaction.
Pixel Studios provides UI/UX design and development services that work for your brand or organization. To ace, your website’s performance, do get in touch with us.
A couple of words can speak volumes. We all learned that the hard way. More to learn now. Opening up more avenues, your design also speaks. Or to put it more brutally, your design should speak. About your brand, about your service, about your ethos, and more importantly for itself. Designing pixel by pixel, a UI UX development company like us understands the agenda of your brand and derives the design and communication based on that. We are in the 21st year of the 21st century. Where are we heading? What can we expect? How the UI/UX design and development services are cementing a prominent place in digital marketing and digital brand presence? Let’s unwrap the five key trends.
Augmented, Virtual Realities, and 3D
2020 is the year we all went remote. The global pandemic resulted in a surge that uplifted virtual service providers. Doctors and their consultations went behind the camera, key office meetings happened via Zoom, education and even art chose ARs and VRs. This drastic change will also have a deep impact on the UI UX designs and the service providers are already gearing up for it. Without even your headset and goggles, virtual offices are getting built. With YouTube coming up with tons of content made for VR, tech giants like Facebook are planning to take it up a notch higher. More businesses and corporations are now looking to adopt such technologies into their business model and their website would be an ideal place to start with. Incorporating a technology that is still young involves many challenges and hardships. As a UI UX web design agency and a mobile UI UX design services provider, we are well-equipped to handle the shortcomings of that technology. We bridge the gaps with our team of experts and assure you that your website or the app will provide an immersive experience to your potential leads.
Artificial Intelligence and its companions
Breaking the routines is the need of the hour as the competitors are increasing in number. This can be applied for both the companies like yours and also a UI UX design and development services provider like us. To achieve that feat, we can employ Artificial Intelligence-powered tools and features. The recent updates of Photoshop, Sketch App, and other UI UX development tools involve a fair share of operations powered with AI. Generative or stimulative design is a potentially promising UI UX trend as they build things with the large array of data input given. The rise of dozens of algorithm-driven design tools also come in handy in creating layouts, digital marketing materials that can make you stand out from your competitors.
Personalization
The art of personalization is the key to attract your potential leads. An offer tailor-made for your top 10 customers may have a better conversion ratio than an offer you placed out for everyone out there. Narrowing down your customers (of course with the data, they provide) and personally communicating with them daily can weave a magic that can bring a fortune. Customization is the key and the evolution of digital tools can aid you in that purpose. Google Assistant, Apple’s Siri are the finest examples of adding a personalized touch to your service. Starting from a pre-programmed chatbot assistant to a completely customized tool that comes as a part of the UI UX of your website is just the beginning of this process. Within a decade from now, this will be the core area that is going to bring more changes in digital presence and digital marketing.
Interactions
When the touch phones came into existence, no one would’ve thought of letting them go too soon. But this concept of reverse thought process, clicked big time, as we are now entering an important phase in seamless touchless interactions. Gestures and voice commands became the prominent way of interaction, given the global pandemic bestowed a virus upon us that spreads through human interactions. As we all know that the driverless vehicles are slowly getting into the process of entering the markets, in terms of gadgets, we are soon going to witness air gesturing control. Your device can process your gestures on air and take actions related to that. This concept will completely transform the Mobile UI UX design services and the development agencies are already aware of it.
Motions, Animations, Realistic Textures, Unusual colors, Illustrations, and Unorthodox layouts
The most valuable thing you can get from a potential lead is their time they are spending to read your communication to know more about your business. When you increase your site on-time metric, there are high chances of increasing the conversion ratio. Offering a new experience to your visitors will help you achieve this feat. Key updates related to the motions and animations in the UI UX design company, and the inclusion of realistic textures, unusual colors, and illustrations to make it more eye-catchy is the need of the hour. Unorthodox layouts with no respect to design rules can also result in attracting more B2C visitors. Sounding casual, keeping it cool,
presenting things in a unique manner with the help of your UI UX web design agency can make you stand out from your competitors. The motions, animations, and other interactions well-suited for your brand website or app can be identified and incorporated seamlessly by a UI UX web design agency like us within a short time.
We are already making the most out of the top trends and technologies of 2021, related to UI UX development. The question is, are you?
There is a thin line between raising your bootstrapped startup to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic Digital Marketing firm that can help your business realize its ultimate potential and monetize the same.
The digital marketing storm originated ever since the evolution of social media and is soon helping businesses realize the value of targeted and personalized marketing. It reaches far more people than traditional marketing, also in a more bespoke manner possible. Lately, the top global players in various industrial sectors have realized the importance of their digital presence and they are now slowly venturing into digital marketing to reach out to more people.
As a start-up company, it is essential to establish a strong social media/digital presence from day one. Hiring a holistic digital marketing agency has many benefits, here we analyse a few:
Helping your brand to socialize
Digital Marketing agencies are experts in enhancing brand presence through social media. They know the tricks of the socializing trade. In addition to providing a platform for the growth of your brand, Social media acts as an easy medium for promotion and customer service opportunities. Your agency will harness the same in an effective manner than your in-house team.
Creating shareable content
An ideal digital marketing agency is well versed in the art of sharing information that your customers want to see. They know the knack of mixing your promotion content occasionally with the knowledge posts.
24×7 engagement with your customers
With the help of the digital marketing agency, your page will be monitored 24×7. Any feedback from your customer will be answered swiftly, thereby drastically increasing your brand value and goodwill.
Aligning the marketing efforts across channels
Aligning your brand communication across all the digital channels is essential to establish what your brand stands for! Constant updates on various platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest are mandatory. Fortunately, this is the primary goal of all the digital marketing agencies.
Efficient cross-channel remarketing
Your digital marketing agency can deliver efficient remarketing or retargeting strategy to enhance your business. This is the process of targeting the visitors who did not convert on the same platform they were targeted. Cross-channel remarketing takes it up a notch by retargeting users on different platforms. For instance, let us say the potential clients who clicked on an ad in Google did not convert as a lead. They are now seeing ads on Facebook and Twitter that are tailored to the pages they visited, thus triggering them to register.
Knowing the art of selling content
Creating effective content is just not enough to bring fruitful results. The branded content needs to be amplified in order to reach a large group of heterogeneous audience. Apart from leveraging social media profiles, a digital marketing agency will help you in creating personalized email marketing campaigns, reaching out to related LinkedIn groups, leading industry forums, and other popular sites that your customers may visit. Investing a few hours every week is mandatory to achieve good results. While you are concentrating on your start-up business, your digital marketing agency can do this groundwork effectively.
Allocating a shoestring budget for your digital marketing agency can do wonders for your business. This keeps the marketing costs down enabling you to enhance your brand visibility in a short time. Remember, this also gives you more breathing time and resource to concentrate on your core business.
We have nearly crossed a year with our entryways of chances latched. The potential time-frame that would have helped us, our customers and d...
