What has (and hasn’t) changed in digital marketing in 2021?

Realities of life in 2021 have impacted digital marketing in a big way. The crisis during 2020 was enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches. The following tools are finding their way in marketing approaches shaping up 2021:

What has changed:

Video marketing: Once primarily used as a medium for increasing user understanding, videos are now used to improve search ranking and increase engagement. Video marketing has overtaken the text-based content marketing staple. With both B2C and B2B customers preferring videos over other content types, businesses are changing their tactics and are including more videos in their campaigns.

User-generated content and live streaming: People trust user-generated content because they cut through the noise, are credible and are an ecosystem in itself. The lockdowns have up-shifted the gear for Livestream videos, which are convenient and easy to produce, and have multichannel accessibility.

Google Merchant Centre: Shopping ads on Google function as storefronts and as stores, improving visibility and performance. This provides a perfect platform to improve your online presence and reach out to those people who do shopping-related searches on Google’s both paid and unpaid channels.

Visual and voice search: This, when clubbed with a robust search marketing strategy, will boost website traffic. And if you are an e-commerce brand, then this is the best medium to use. The arrival of visual search and voice assistants has made searching faster than the traditional method of querying. In fact, it is quicker to use a voice search than to go on to a website or use an app. It is also a more accurate and interactive way of performing a search.

The above ways of marketing looked unconventional not long ago, but they are now the digital mainstay for innovative businesses. Including these in your strategy is a given in these times, and it is something that you should confer with your digital marketing company. However, the following continue to rule the roost in the world of digital marketing:

What hasn’t changed:

SEO: With more people spending time online, SEO continues to be indispensable for marketers. It is still one of the most important activities for businesses to invest their money and time.

Content: Content marketing gets creative with each passing day. With numerous platforms to choose from and different forms available, the content remains the key ingredient for getting people to discover your online presence. Today, businesses are focussing on strategies to utilize content to recover from the pandemic.

Instagram for B2C & Linkedin for B2B: With more than one billion active users, Instagram remains a viable platform for marketers and businesses alike. What’s more, more than 70 percent of shoppers use it to find new products. It has also become the go-to platform for influencer marketing in 2019 and continues to retain its prime position. In the same way, Linkedin continues to influence the B2B decision-making & career opportunities through professional networking.

Website: Website remains the prime focus in digital marketing efforts & the heart of content for brands & businesses. The experience of users going through a website is considered paramount & strategies are evolving to make the website sticky & aiding in conversions. Text/voice chats along with powerful tracking cum CRM tools are aiding in the website becoming an indispensable marketing engine.

Every business wants to succeed online—and fast! However, they need to have a clear digital marketing strategy to survive in the competitive online marketplace. Having a digital marketing agency with expertise across channels will help brands ride through the digital landscape.

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How Our Multi-tiered Digital Campaign Increased Store Walk-ins of a Fashion Brand?

 Overview

The client is a home-grown premium menswear brand with a high brand saliency across age groups. It has about 45 stores in the state of Tamil Nadu, with an expanding footprint in other southern states as well. The brand is known for its innovative campaigns, advertising, and positioning that helped to carve a niche for itself.

The Scenario

The client wanted to connect to a wider audience through digital platforms and draw them to visit their stores during the upcoming festive season. However, public concerns on hygiene, social distancing, and other restrictions kept the visitor footfall to the store down. There was an urgent need to dispel prevailing fears and engage with the public, by showcasing the store’s many initiatives in ensuring customer safety and hygiene. The client approached Pixel Studios – Digital Marketing Company for ways to connect with people and bring about a changeover in the public consciousness for shopping in-store.

The Solution

As the brand’s digital marketing agency our mandate was simple: Connect with the target audience and make them shop in-store. We decided to keep the brand’s communication simple and straight. Communication was three-tiered: Hygiene, Festive Collection, and Unrestricted Shopping.

Hygiene: We showcased how the outlets maintained and complied with the hygiene routine among the staff and with customers. The outlets were affixed with a Safe & Secure badge to improve public confidence.

Festive Collection: We executed a two-fold campaign that involved running discovery ads and conversion ads. In the first stage, we built an awareness campaign with video look books, photo carousals, collection ads, and static ads.

Unrestricted Shopping: Communication on convenience targeted shoppers emerging from the lockdowns. The store had made it easy for shoppers to pick their shopping hours, which enabled them to avoid rush hours and crowding; they were even encouraged to make a trip to the store for late night shopping with a prior appointment.

The Result

Our approach in communication and our campaign strategies increased in-store visits and built brand awareness during the festival season, a period of 60 days (Oct – Nov 2020), with the following results:

150% increase in sales

3X increase in footfalls

2X lower cost per visit compared to other platforms

55M impressions

10M unique reach

2%+ CTR

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Why You Should Hire a Custom Website Design Company to Get More Conversions?

Today it is possible to create a website on the go, but it takes an expert designer to strategically think and create the designs suiting your brand’s aspirations. Developing the design that works for your brand and business is important. Why? Because your website has less than five seconds to impress visitors to spend more time, explore, interact and convert. Of course, content plays a major role in all of this; design plays an equally important part too.

Here are some reasons why you should hire a custom website design company

75% say that website aesthetics determine your credibility: Your website is your brand. Brand colors and creative communication play a major role in setting the right perception to the right target audience. Brands have a rationale and knowledge about their target audience type and their preferences. So if you are planning to revive your website, get in touch with an expert to go about the color scheme and the stylesheet to use.

Content and communication strategy: Your communication strategy works towards fulfilling your positioning and business goals. A uniform tone and voice need to be maintained across the media landscape. A professional digital design agency will help you align content needs to your communication strategy and disseminate the right information, which will evoke the right action from the target audience.

There is the magic behind typography: Remember the time when advertising executives claimed that they can set a page on fire? Today, it is the turn of website designers to set the Internet on fire. Very few brands understand the importance of typography in website design. Typography is an art element that establishes the connection between the spaces and other elements. Only a designer with a creative mind would be able to bring out the magic.

Bringing out the story: Every brand has a story to tell. Buyers are ready to listen to the brand’s story if it is communicated to them in a way that excites their curiosity. The narrative should be authentic, unforced, and subtle. There are times when a simple line illustration can tell a story. Website designers can crack the judicious path to follow.

Streamlined navigation: Any good designer will tell you that it is important to connect browsing behavior to website navigation. The effort required to reach a page should be reduced to a minimum. Remember that most users get to your website from a search; they will not necessarily start on the home page.

Getting the elements to work with each other: Usability in design schemes is something that only a designer knows how works. Design elements work with each other, so a certain level of mixing and matching is a given. However, it is only a designer who knows which rules can be broken and how it can be amended.

It is essential that you run your business in the right way when it comes to online. Remember that a majority of visitors will drop off if your website fails to communicate and convince. If you are looking to turnaround your website performance, then get in touch with the experts.

Pixel Studios has helped many B2B and B2C businesses to win on the digital front with amazing website designs.

Please check our web design process @ pixel studios, and get in touch with us for a professionally designed website with content that can work for you…

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How Bellows Systems Improved Its Visibility Radically with Our SEO Agency Help?

 

Overview

Based in Houston, Bellows Systems designs and manufactures metal bellows, expansion joints, exhaust systems, and associated products that are used in diverse industries such as oil and gas, power generation, automotive, and many more. The company planned to improve its online presence due to the changing market dynamics.

The Scenario

Bellows Systems underwent a major restructuring to serve its clients better. Its new mandate called for a focussed digital strategy that would help the company to top all the search listings—and quickly. The market was limited to the US and many players dominated the region. The competition had already covered all the tactics found in most SEO checklists. A radical digital marketing strategy was needed to bring much-needed visibility for Bellows Systems.

The Solution

Pixel Studios focused on alternative approaches to take and enable the client’s site to perform well in search listings. We employed a three-fold strategy to improve the site’s standing through our digital marketing services.

• Leverage ‘Zero Position’ in Google Search: We placed a featured snippet so that Google can showcase it on top of its search results. The featured content related to a much search about product terms. This brought about the much-needed salience for the brand. 
  
  
  
• Create a FAQ section for Google Rich Results: To ensure that the snippet is displayed, we created a FAQ section on the products. This content was tagged to Google Rich Results to ensure that the snippet is triggered during a search.
• Focus on clicks rather than impressions: We worked on improving website clicks rather than focusing on gaining impressions. To achieve this, we worked on the star rating schema. The rating tool enabled people to click on the website on the results page.

The Result

The above strategy employed ten keywords related to the client’s products and services. Within a month of implementing this strategy, there was a 100% growth in traffic to the site.

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It's 2021… And why your business actually needs a Digital Marketing Agency?

We have nearly crossed a year with our entryways of chances latched. The potential time-frame that would have encouraged us, our customers, and different types of business colleagues went down the channel due to the pandemic, which is still there upon us. With 'Go Digital' being our aphorism for as far back as five or more years, 2020 really helped in quickening our speed towards that objective. That is, since 'Computerized' being the solitary passage to thump on the entryways of the customers, the vast majority of the organizations which never thought often about advanced promoting (or even their advanced presence besides) prior, attempted to comprehend how can be managed that now. To them, we have a message. No, your objective of accomplishing a 'more grounded computerized presence' for your business doesn't end when you make your 'stone age' site to run like previously. In any case, 'carbon date' your current site. Take as much time as necessary, examine it totally, contrast it and your rivals, make a note of where you slack even in layman's terms. All in all, what next? 

What's with recruiting a Digital Marketing Agency? 

Your venture, independent of its size and targets, ample opportunity has already passed to look for the assistance of an advanced promoting organization. With more computerized openings and passages getting uncovered each day, you are needing a couple of quirky eyes, which can comprehend those specialized headways in a matter of moments and assist your business with making the most out of it. Given the lockdown circumstance, there are a few changes in the manner in which you approach a customer carefully. For instance, set off and modified SMS brought a larger number of results than the focused on, altered, and flavourful messages and pamphlets. Messages are gradually getting out of date, as right now age needs correspondence to be short and direct. Keeping it short, undercutting yourself has been the new saying, at any rate carefully. This is only one model and keeping yourself educated about these adjustments in pattern flows is significant. It is tied in with remaining applicable to your customers. 

Why Digital Marketing Service isn't only an online media post? 

Page creation, posting connections, and commitment posts, those things are not inseparable from advanced showcasing overall. They are simple activities and simply a piece of the cycle. The master plan makes unmistakably more progress. Posting assumes the lower priority, as to when to present and what on post comes earlier. To sort it out, a computerized advertising administration supplier will concoct a procedure customized to suit your business needs. One of a kind goals call for extraordinary thoughts and plans and let us discover what your business may truly require. 

Breaking the legends with your Digital Marketing Services Provider: 

There is an antiquated fantasy, which matured like fine wine. Online media has no part in B2B promoting. While this may look sensible in a good way, the genuine picture here recounts another story. For instance, from your own record, search for the pages you enjoyed on Facebook or the records you follow on Twitter. The vast majority of them have a place with an organization or an item or specialist co-op, to which you are not straightforwardly associated. Truly how important IBM or Intel or Accenture to you? The explanation is they have a more grounded online media presence and they register their image in a superior manner. Fueling your image on Social media won't cost you much. All it requires as compensation is your time and exertion. This is the place where a Digital Marketing Company comes in. For B2B web-based media advertising, the basics are like B2C, however, the distinction lies in objectives and destinations. You may believe that an organization selling design items or contraptions to their clients can utilize online media viably, yet selling office supplies, IT empowered administrations, and substantially more B2B things can likewise utilize the web-based media instruments to hone their business. Developing mindfulness, constructing a more grounded brand presence one can produce potential business drives utilizing LinkedIn, Twitter, or even Facebook. Since, by the day's end, even your focused on business firms are driven by people who are unquestionably having their very own public activity. Your cold pitching, organizing occasions or messages might possibly pull in him, yet a decent web-based media post focused on them will trigger something. It is on the grounds that you are cautiously attacking their own space and getting them when they are loose. More like an individual agreeable espresso meet… Bingo! 

Along these lines, here is shiny new data. B2B advertisers get more social. In view of the business needs, the majority of them select LinkedIn to fabricate contacts, Twitter/Facebook for web-based media presence, and to chat with their backhanded clients, the basic public. Aside from that, YouTube additionally assumes a greater job, and gradually Instagram is likewise acquiring energy in the B2B area. 

How a Digital Marketing Agency makes a successful Social Media Marketing Campaign? 

Step #1: Understanding your showcasing destinations: 

For what reason does your business need showcasing? What are your destinations? This is the essential thing a computerized advertising administration supplier will attempt to interpret. In light of this, quantifiable objectives that are applicable to your business can be set up. Making the objectives versatile makes the mission more logical and effectively deployable. The objectives could possibly incorporate, expanding brand mindfulness, expanding client commitment, lead age for business, expanding deals, accomplishing better client maintenance, more client enrollment, and so forth However, to make these thoughts more significant and Sureshot, building a solid, positive organization, fabricating your 'fleeting trend' with a pertinent crowd, and developing your organization's standing via web-based media are undeniably more significant assignments. 

Step #2: Identifying your intended interest group and web-based media stage 

Not every person via web-based media is your intended interest group. Tight down the clients' credits and dole out personas to make your mission thoughts more applicable. This is the place where a Digital Marketing Agency may contribute to better outcomes. Contingent upon the business needs, we may even need to go past the significant informal organizations. For instance, there are a few organizations utilizing the 'Slideshare'. Through their successful missions made with standard MS Office fueled instruments, more lead ages are going on there. Aside from that, there are a few online networks, for instance, there are numerous sites for movement darlings. On the off chance that your organization is offering the travel industry based administrations, we can target them. Narrowing down and making it more applicable continually bring better outcomes and all the more critically it sets aside cash and time. For this cycle, running a profound and all-around broke down 'Contenders Watch' will be a decent beginning. 

Step #3: Deciding the substance and detailing a procedure 

With their substance specialists, a computerized promoting administration supplier can plan and choose thoughts that will work for you. When the stage you will utilize gets finished, the sort of substance that suits the chose stage can be made. For instance, recordings are currently assuming a critical job in B2C advertising, however, it might work for your B2B promoting since the vast majority of your intended interest group may have a place with the more seasoned age and they are busier with corporate introductions and protracted examination articles. When you know your crowd, the substance appropriation across stages may bode well. In any case, it doesn't mean we should close the entryways at different stages. Contextual analyses can go on LinkedIn and Slide share, nonetheless, a compelling video rendition of it can generally be made accessible on YouTube or Facebook. No damage is finished. A substance made can be rebuilt or revamped again to suit different stages and different targets too. Whatever you have made presently, can fabricate your image presence whenever it is imparted to a methodology worked by Digital Marketing specialists. Indeed, it is 2021. There are a few innovative headways and there are numerous who are in fact sound in all viewpoints. Yet at the same time moving toward a Digital Marketing Service Provider is pertinent and it can yield better outcomes. Since instruments come straightaway, methodology starts things out, consistently!

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7 Ways To Keep Your ECommerce Site Updated

The universe of web-based business has become quicker now with various customer contemplations becoming an integral factor. The objective of an internet business website, nonetheless, stays as before: change, however, the exertion included is substantially more than investigating, upgrading, and making sure about the stage. Connecting with an online business arrangements organization will help in creating a lifeless difficult for developing brands. Here are some best seven different ways to keep your online business webpage transport shape: 

1. Customize and be easy to understand 

A few clients need proposal while shopping, though some know precisely what they need. Each will have their own excursions in looking, contrasting, buying, or bringing products back. When shopping includes an excess of time or steps, clients forsake trucks before checkout. Indeed, over 70% of truck deserting takes set not long prior to looking at. To enhance the client excursion and client involvement in quite a way that each period of the excursion is consistent. 

2. Keep calibrating the site 

From speeding up to making sure about the site, a large number of factors become an integral factor in creating your site practical to clients. It is ideal to connect with the administrations of a web-based business administration organization and influence the correct answer to keep your website going ideally. With versatile shopping representing half use, it bodes well to upgrade your site for portable. 

3. Manufacture social verification 

Client produced content on online business locales is guaranteed. Most brands attempt to associate with their purchasers to construct believability, trust, and backing; in any case, they wind up halting with simple audits. Extraordinary brands have utilized client created content for motivation and partner feeling association. 

4. Have all installment choices 

Some web-based business locales limit installment choices to enrolled accounts just, while some confine installment types. It is imperative to comprehend your purchaser's persona and all the choices he/she would pick. For example, in numerous locales, Bitcoin is a favored installment choice. 

5. Continue testing and computerize your correspondence 

Staying in touch with buyers helps in selling or strategically pitching your items. Moreover, testing the correspondence to your crowd carries you closer with your socioeconomics. Keep in mind, each web-based business store sends messages for affirmations, expressing gratitude toward clients and that's only the tip of the iceberg. It is significant that your email doesn't kill clients. By ceaselessly testing your substance and crowd, you can improve your reaction rate. 

6. Evade channel struggle 

On the off chance that your item is being sold across various stages, channel strife can unfavorably influence your deals. Now and again having selective or one of a kind item choices on your site can help assemble the buzz and spur interest. For example, in clothes and footwear, brands can give special choices that different channels don't want to show. 

7. Guarantee nonstop housekeeping for ideal administrations 

Consistently eliminate every single dated item and advancements, including the special guidelines and conditions. The last can cut down the reaction seasons of locales, causing truck surrender by clients.

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5 Strategies For An Effective Social Media AD Campaign

Social Media Ad campaigns are effective only when they have a strong marketing and communication strategy that reaches more potential customers and directs them to your website for a desired action. Advertising on social media is like hitting the nail on its head because it increases brand awareness, builds engagement and converts into sales using website design services.

Using Digital Marketing to your advantage is critical, but one must know how to maximise the impact of their social media marketing campaigns.

With about 3.5 billion users worldwide (Emarsys, 2019), it is no doubt that Social Media is one of the most popular and engaging platforms there is.

If you are a brand that is still using traditional marketing platforms, read Why Should You Transition from Traditional Marketing to Social Media Marketing.

Here are some must-haves to create an effective Social Media Ad Campaign:

Define and design

There are different kinds of ads in Facebook with different objectives. Website clicks, Website conversions, Page likes, App installs, Video views among others. Cater to a specific section, give your campaign a direction and customize them to appear on people’s timelines in a way that catches their attention. Integrate the same in mobile marketing as well, since today there is more traffic in smartphones and tablets due to the sheer convenience of this medium.

Social media ad campaigns can be different in these aspects:

• Reaches a targeted segment, based on Facebook activity (likes, shares, comments).

• Different headlines for different segments gives a customized appeal to the product.

• Gives the vibe as a people friendly company, receptive to queries.

• Initiates a CTA at some level by attracting eyeballs and through word of mouth.

Traffic or engagement?

If your aim is to just get more shares and likes on your social media ad, it is a half-baked strategy. The engagement should act as a conduit to garner traffic to your website from where your chances of conversion are substantially higher. This helps you create a small bunch of loyal patrons, who could be followed up for future campaigns. Promoting posts gives a wider outreach and assures you a substantial amount of website views with higher conversion rates and CTAs.

Analyze and Track

As much as creating a social media ad campaign, it is good to keep track of its performance with time and ascertain the user response it garners with every publishing. Have a good range of alternative posts if one doesn’t perform well, and notice the demographics of people liking and sharing your posts. Next time you create some campaign, you can address them directly, surprising them and understanding their needs. This creates an impact in the viewer and is a direct CTA.

Offer something

If  I am a consumer looking to buy flash drives, and your ad suddenly pops up, all I am looking for is what your offer is. If you are giving me a good discount or a coupon, the chances of me clicking your ad are higher than just skim through the rest of my timeline. It is a good strategy to offer prices and coupons, as they attract impulsive online shoppers and there is your channel of opportunity.

Videos

Well seeing is believing, and it increases the credibility of your product. A short video of what your website has on offer is a good idea, but this should be a part of a social media post rather than an individual one. Yes, some people may beg to differ with this but it works! Engagement leads to views and furthermore, rings in conversion with website hits.

Research says that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. (Forbes, 2018)

So good luck on crafting your next social media ad campaign!

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