It's 2021… And why your business actually needs a Digital Marketing Agency?

We have nearly crossed a year with our entryways of chances latched. The potential time-frame that would have helped us, our customers and different types of business associates went down the channel due to the pandemic, which is still there upon us. With 'Go Digital' being our witticism for as far back as five or more years, 2020 really helped in speeding up our speed towards that objective. That is, since 'Computerized' being the solitary entryway to thump on the entryways of the customers, the greater part of the organizations which never thought often about advanced showcasing (or even their computerized presence besides) prior, attempted to comprehend how can be managed that at this point. To them, we have a message. No, your objective of accomplishing a 'more grounded advanced presence' for your business doesn't end when you make your 'stone age' site to run like previously. Regardless, 'carbon date' your current site. Take as much time as is needed, break down it totally, contrast it and your rivals, make a note of where you slack even in layman's terms. All in all, what next? 

What's with employing a Digital Marketing Agency? 

Your enterprise, irrespective of its size and objectives, it is high time to seek the help of a digital marketing company. With more computerized openings and doors getting uncovered each day, you are needing a couple of nerdy eyes, which can comprehend those specialized headways quickly and assist your business with making the most out of it. Given the lockdown circumstance, there are a few changes in the manner in which you approach a customer carefully. For instance, set off and redid SMS brought a bigger number of results than the designated, altered, and flavourful messages and pamphlets. Messages are gradually getting old, as right now age needs correspondence to be short and forthright. Keeping it short, undercutting yourself has been the new aphorism, in any event carefully. This is only one model and keeping yourself educated about these progressions in pattern flows is significant. It is tied in with remaining applicable to your customers. 

Why Digital Marketing Service isn't only an online media post? 

Page creation, posting connections, and commitment posts, those things are not inseparable from advanced advertising all in all. They are simple activities and simply a piece of the cycle. The master plan makes undeniably more progress. Posting assumes the lower priority, as when to present and what on post comes earlier. To sort it's anything but, an advanced showcasing administrations supplier will concoct a methodology customized to suit your business needs. Extraordinary destinations call for novel thoughts and plans, and let us discover what your business may truly require. 

Breaking the legends with your Digital Marketing Services Provider: 

There is an old fantasy, which matured like fine wine. Online media has no part in B2B promoting. While this may look coherent from a good ways, the genuine picture here recounts another story. For instance, from your own record, search for the pages you enjoyed on Facebook or the records you follow on twitter. A large portion of them have a place with an organization or an item or specialist co-op, to which you are not straightforwardly associated. Genuinely how important IBM or Intel or Accenture to you? The explanation is they have a more grounded web-based media presence and they register their image in a superior manner. Controlling your image on Social media won't cost you much. All it needs as compensation is your time and exertion. This is the place where a Digital Marketing Company comes in. For B2B online media showcasing, the essentials are like B2C, yet the distinction lies in objectives and goals. You may imagine that an organization selling design items or contraptions to their clients can utilize online media viably, however selling office supplies, IT empowered administrations and significantly more B2B things can likewise utilize the web-based media devices to hone their business. Developing mindfulness, fabricating a more grounded brand presence one can create potential business drives utilizing LinkedIn, Twitter or even Facebook. Since, toward the day's end, even your designated business firms are driven by people who are certainly having their very own public activity. Your cold pitching, organizing occasions or messages might possibly draw in him, however a decent web-based media post designated towards them will trigger something. It is on the grounds that you are cautiously attacking their own space and getting them when they are loose. More like an individual well disposed espresso meet… Bingo! 

In this way, here is shiny new data. B2B advertisers get more friendly. In light of the business needs, the greater part of them select LinkedIn to construct contacts, Twitter/Facebook for online media presence and to speak with their roundabout clients, the normal public. Aside from that, YouTube likewise assumes a greater part and gradually Instagram is additionally acquiring force in the B2B area. 

How a Digital Marketing Agency makes a compelling Social Media Marketing Campaign? 

Step #1: Understanding your advertising destinations: 

For what reason does your business need showcasing? What are your targets? This is the essential thing a computerized showcasing administrations supplier will attempt to unravel. In light of this, quantifiable objectives that are pertinent to your business can be set up. Making the objectives adaptable makes the mission more logical and effectively deployable. The objectives could possibly incorporate, expanding brand mindfulness, expanding client commitment, lead age for business, expanding the deals, accomplishing better client maintenance, more client enrollment, and so on Yet, to make these thoughts more applicable and sureshot, building a solid, positive organization, fabricating your 'brandwagon' with pertinent crowd and developing your organization's standing via online media are undeniably more significant undertakings. 

Step #2: Identifying your intended interest group and web-based media stage 

Not every person via online media is your intended interest group. Tight down the clients' ascribes and allocate personas to make your mission thoughts more important. This is the place where a Digital Marketing Agency may contribute to better outcomes. Contingent upon the business needs, we may even need to go past the significant informal organizations. For instance, there are a few organizations utilizing the 'Slideshare'. Through their viable missions made with common MS Office fueled apparatuses, more lead ages are going on there. Aside from that there are a few online networks, for instance there are numerous sites for movement darlings. In the event that your organization is offering the travel industry based administrations, we can target them. Narrowing down and making it more pertinent continually bring better outcomes and all the more significantly it sets aside cash and time. For this cycle, running a profound and all around examined 'Contenders Watch' will be a decent beginning. 

Step #3: Deciding the substance and figuring a methodology 

With their substance specialists, a computerized promoting administrations supplier can plan and settle on thoughts that will work for you. When the stage you will utilize gets finished, the kind of substance that suits the chose stage can be made. For instance, recordings are currently assuming a vital part in B2C promoting, yet it could possibly work for your B2B showcasing, since the vast majority of your intended interest group may have a place with the more established age and they are more busy with corporate introductions and long exploration articles. When you know your crowd, the substance appropriation across stages may bode well. In any case, it doesn't mean we should close the entryways on different stages. Contextual investigations can go on LinkedIn and Slide share, anyway a powerful video form of it can generally be made accessible on YouTube or Facebook. No mischief done. A substance made can be rebuilt or repaired again to suit different stages and different goals too. Whatever you have made now, can construct your image presence whenever it is imparted to a methodology worked by Digital Marketing specialists. Indeed, it is 2021. There are a few innovative progressions and there are numerous who are in fact strong in all angles. Yet at the same time moving toward a Digital Marketing Service Provider is important and it can yield you better outcomes. Since devices come straightaway, methodology starts things out, consistently.

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5 Tips to Increase Sales On Your e-commerce Website This Year!

If you have done it right, in the past year with all the business opportunities in lockdown, your e-commerce SEO services venture would’ve turned things upside down for you. Psychologically speaking, for certain products/services, most of the customers still prefer the direct way of purchasing it. That is, physically being there on the spot while making the purchase. But the pandemic year, raised the bars for digital India, and the people are happy to order even the daily veggies, meat, and groceries, including milk through online shopping. With this rise in the usage of e-commerce apps and websites, more and more avenues are getting opened for online shopping. Setting up a virtual mall where a user can buy all the products he/she wants, witness how those products are, analyze each aspect of that in detail with the help of user reviews and ratings, sometimes even expert talks, similar to physical shopping, clicked big time. Considering the 2020 pandemic year as Year Zero, let’s see what you can explore in Year One, i.e., 2021.

1. Make the search engines find you!

With zero efforts from your targeted users, your website link should pop up in their top search results. Registering a brand in their minds may take more time, but it is essential to achieve that feat. Imagine a user is in hurry to get a solution for their issue. They will automatically choose the top results from their search action. Placing your business in that league is necessary. Assuming people are lazy may work big time for you. Set real-time targets and let our e-commerce SEO services teamwork on them.

2. Stay on top organically!

Once you have reached the saturation point and marched all towards the top spot, it is now time for your business to speak for itself. Now that you are receiving responses and visitors, more factors may or may not make them your customer. Right from the design aspects of your website to your quality of service including speed delivery, prices, etc may play a bigger role. Upon satisfactorily ticking all these boxes, you may continue to stay on top organically, both on the search results and on the minds of your customers. Another important aspect is letting the customer choose. You point out the positives about your products/service, even provide a comparative study citing the merits of choosing you over others… Now sit back and relax! Let them talk for you. An e-commerce SEO agency can help you in weaving this magic.

3. Making the pitch sound more personal!

Upon arrival, your e-commerce site will be automatically collecting data from your users, while they are registering. Collect the data, and an e-commerce SEO company may make it work for you. The dates of anniversaries, birthdays may come in handy to draft a more personal pitch. This will keep your customers loyal, happy, interested, and satisfied. Special discount coupons or related pitching during their calendar days may get a higher click-through rate and conversion rate. Targeting in the right manner, of course with the consent of your customer will make them feel that you are not just trying to build a seller-customer relationship, but a more amicable one.

4. Social marketing and video demos!

Being social means going viral. Our package of SEO services for e-commerce websites includes social media marketing, which includes setting up a profile for you on the medium that best suits your business needs. Cultivating the right customers through social media may increase your sales big time. For Social engagement, always push your best products. Most of the businesses gain larger revenues through selling some of their iconic products in a considerably lesser number compared to selling their second-row products in abundance. That is 80% of your revenue, may come from 20% of your products. Concentrate on such products and do a detailed video portraying their benefits. Video demonstrations are more soulful pitches when it comes to e-commerce marketing. Always remember that text ads sell products, while videos sell the emotions behind them.

5. Boost your business with better software!

Staying up to date on the technological front is important to attract more customers and also to keep the existing customers. Every day, something new pops up in e-commerce website management, e-commerce analytics services, and much more. An e-commerce SEO firm may help you in keeping your website updated in line with the current trends and technology. Rather than going for just MasterCard or VISA, make sure your website has multiple payment gateways for user convenience. Digital wallets such as PayTM, Google Pay, and other UPI-based services are hassle-free for customers and no wonder they will prefer the same. Remember the cutting-edge software of your e-commerce software has the potential to double your business, if not triple it. Providing the right information with proper design aesthetics and with the latest technology may gain more popularity.

At Pixel Studios, we will be more than happy to show you the right way to boost up the sales of your e-commerce business. Reach us now to know more about our e-commerce packages.

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Why You Should Hire a Custom Website Design Company to Get More Conversions?

 Today it is possible to create a website on the go, but it takes an expert designer to strategically think and create the designs suiting your brand’s aspirations. Developing the design that works for your brand and business is important. Why? Because your website has less than five seconds to impress visitors to spend more time, explore, interact and convert. Of course, content plays a major role in all of this; design plays an equally important part too.

Here are some reasons why you should hire a custom website design company

75% say that website aesthetics determine your credibility: Your website is your brand. Brand colors and creative communication play a major role in setting the right perception to the right target audience. Brands have a rationale and knowledge about their target audience type and their preferences. So if you are planning to revive your website, get in touch with an expert to go about the color scheme and the stylesheet to use.

Content and communication strategy: Your communication strategy works towards fulfilling your positioning and business goals. A uniform tone and voice need to be maintained across the media landscape. A professional digital design agency will help you align content needs to your communication strategy and disseminate the right information, which will evoke the right action from the target audience.

There is the magic behind typography: Remember the time when advertising executives claimed that they can set a page on fire? Today, it is the turn of website designers to set the Internet on fire. Very few brands understand the importance of typography in website design. Typography is an art element that establishes the connection between the spaces and other elements. Only a designer with a creative mind would be able to bring out the magic.

Bringing out the story: Every brand has a story to tell. Buyers are ready to listen to the brand’s story if it is communicated to them in a way that excites their curiosity. The narrative should be authentic, unforced, and subtle. There are times when a simple line illustration can tell a story. Website designers can crack the judicious path to follow.

Streamlined navigation: Any good designer will tell you that it is important to connect browsing behavior to website navigation. The effort required to reach a page should be reduced to a minimum. Remember that most users get to your website from a search; they will not necessarily start on the home page.

Getting the elements to work with each other: Usability in design schemes is something that only a designer knows how works. Website Design elements work with each other, so a certain level of mixing and matching is a given. However, it is only a designer who knows which rules can be broken and how they can be amended.

It is essential that you run your business in the right way when it comes to online. Remember that a majority of visitors will drop off if your website fails to communicate and convince. If you are looking to turn around your website performance, then get in touch with the experts.

Pixel Studios has helped many B2B and B2C businesses to win on the digital front with amazing website designs.

Please check our web design process @ pixel studios, and get in touch with us for a professionally designed website with content that can work for you…

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Top 5 Website's UX Design Trends In 2021

 Here we present the latest UX design trends for 2021 to make your design digital services. The changes taking place in user research, data analysis, design strategy, interaction design, and usability testing—all of which play a crucial role in determining your website’s UX design.

Pixel Studios provides UI/UX design and development services that work for your brand or organization. To ace, your website’s performance, do get in touch with us. 

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Five Fundamentals you need to check in your UX design as it may affect your Search Engine Optimization (SEO)

 Believe it or not, there are still people who think that the Search Engine Optimization (SEO) process is all about adding relevant texts, links, keywords, and tags. A decade back, this is enough to get your site featured in the top results of Google. But now, the User Interface (UI), User Experience (UX) of your website play a vital role in the process. Nowadays, apart from reading the texts, Google deconstructs the real user behavior. How they approach your website and play inside it become key factors in ranking your site. A UI UX Development Agency keeps these factors in mind while churning out designs for your new website. Here are five fundamental points you need to consider before finalizing your UX design as this may affect your Search Engine Optimization (SEO) process.

How does UX Design fit into Search Engine Optimization?

The usability and UI UX of a website became an integral part of SEO. Since Google is prioritizing User Experience, a UI UX design company should take its service a notch higher to adapt, revitalize and bring results. User engagement variables like bounce rate, time on site, and pages visited have all become critical rating parameters for your website. Gone are the days where a site needs to be nested with links to various pages containing raw information which may or may not be relevant to your business model. A website with tightly packed pages with impactful keywords and expert navigation control is the need of the hour. Your old complicated website may be SEO friendly, but if it creates a negative impact or disrupt the user experience, then the ranking gets affected. Integrating both the UX design and SEO strategically will do wonders. This is where a UI UX design company pops in.

Finding a middle ground between aesthetics and search-friendly nature

While designing based on aesthetics, we may give shorter headings, crispy paragraphs and concentrate more on the visual language of the site. To put it bluntly, we may incline towards the usage of more images, infographics, etc., rather than presenting the content in a dry text format. However, a marriage between aesthetics and SEO can be attained, if you simply concentrate on getting to the point in your content. Rich content with all the necessary information can be small, as it all depends on the presentation. One such trick up the sleeve is providing the content in a listicle format. This will help your site to be known through featured snippets on the Google Search Results page.

A page should contain a Header 1 tag and it should reveal what the page is all about. Then the importance should be given to the primary keywords that need to be targeted through that page. Build your page as blocks and allocate a few of them exclusively to videos and images. This trick will do wonders for your SEO process.

Get more action from the users – The impact of Rank Brain!

Use several interactive elements to generate action from the users. For example, lengthy content should be readable, and the user should be ready to click the ‘Read more…’ button on your page. Add Call To Action (CTA) buttons that may generate potential leads to your business. Related content and callout links aid in creating more interactions in your website and this automatically helps in the SEO process.

Rank Brain is a ranking factor that informs Google about your website’s user behavior metrics like overall bounce rate, Click Through Rate (CTR), pages per session, Site on time, seamless navigations, etc. Generating more number of returning visitors is also a huge metric that creates an impact on your SEO process positively.

Optimize the website, don’t complicate!

Another important factor in optimizing the created website. When a page takes time to load due to its heavy multimedia content, automatically the bounce rate of that particular page increases drastically. Tools like GTmetrix, Google Page Speed Insights, and ‘Web. Dev’ help you in providing vital information about your website. For technical UX purposes, there are several tools, and keeping the health of those parameters in check can weave magic in your SEO process. All the UI UX design service providers know to optimize for caching, images, and redirects. Among the above-mentioned parameters, site loading speed is also a prominent factor. For that, this optimization process will help.

Ensuring Responsiveness

Mobile response or user gadget-based response became a mandatory thing as it affects both the usability and aesthetics of your UI UX designs. Optimized UI UX Design for Mobile is not just simply creating a mini version of your website. It is all about incorporating all the features, contents, and aesthetics into a different container. The container size and shape may vary, but the aesthetics of the page shouldn’t be compromised at any point. A notable UI UX Web Application or Website serves as the lamp that summons out the genie called search engine optimization, which in turn brings what all the businesses desire, more leads!

Understanding how the UX Design fits into Search Engine Optimization and the changes it brings along with that is the key factor in creating a site that actually works for your business. Call us to learn more about this from our experts!

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What has (and hasn’t) changed in digital marketing in 2021?

Realities of life in 2021 have impacted digital marketing in a big way. The crisis during 2020 was enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches. The following tools are finding their way in marketing approaches shaping up 2021:

What has changed:

Video marketing: Once primarily used as a medium for increasing user understanding, videos are now used to improve search ranking and increase engagement. Video marketing has overtaken the text-based content marketing staple. With both B2C and B2B customers preferring videos over other content types, businesses are changing their tactics and are including more videos in their campaigns.

User-generated content and live streaming: People trust user-generated content because they cut through the noise, are credible and are an ecosystem in itself. The lockdowns have up-shifted the gear for Livestream videos, which are convenient and easy to produce, and have multichannel accessibility.

Google Merchant Centre: Shopping ads on Google function as storefronts and as stores, improving visibility and performance. This provides a perfect platform to improve your online presence and reach out to those people who do shopping-related searches on Google’s both paid and unpaid channels.

Visual and voice search: This, when clubbed with a robust search marketing strategy, will boost website traffic. And if you are an e-commerce brand, then this is the best medium to use. The arrival of visual search and voice assistants has made searching faster than the traditional method of querying. In fact, it is quicker to use a voice search than to go on to a website or use an app. It is also a more accurate and interactive way of performing a search.

The above ways of marketing looked unconventional not long ago, but they are now the digital mainstay for innovative businesses. Including these in your strategy is a given in these times, and it is something that you should confer with your digital marketing company. However, the following continue to rule the roost in the world of digital marketing:

What hasn’t changed:

SEO: With more people spending time online, SEO continues to be indispensable for marketers. It is still one of the most important activities for businesses to invest their money and time.

Content: Content marketing gets creative with each passing day. With numerous platforms to choose from and different forms available, the content remains the key ingredient for getting people to discover your online presence. Today, businesses are focussing on strategies to utilize content to recover from the pandemic.

Instagram for B2C & Linkedin for B2B: With more than one billion active users, Instagram remains a viable platform for marketers and businesses alike. What’s more, more than 70 percent of shoppers use it to find new products. It has also become the go-to platform for influencer marketing in 2019 and continues to retain its prime position. In the same way, Linkedin continues to influence the B2B decision-making & career opportunities through professional networking.

Website: Website remains the prime focus in digital marketing efforts & the heart of content for brands & businesses. The experience of users going through a website is considered paramount & strategies are evolving to make the website sticky & aiding in conversions. Text/voice chats along with powerful tracking cum CRM tools are aiding in the website becoming an indispensable marketing engine.

Every business wants to succeed online—and fast! However, they need to have a clear digital marketing strategy to survive in the competitive online marketplace. Having a digital marketing agency with expertise across channels will help brands ride through the digital landscape.

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How Our Multi-tiered Digital Campaign Increased Store Walk-ins of a Fashion Brand?

 Overview

The client is a home-grown premium menswear brand with a high brand saliency across age groups. It has about 45 stores in the state of Tamil Nadu, with an expanding footprint in other southern states as well. The brand is known for its innovative campaigns, advertising, and positioning that helped to carve a niche for itself.

The Scenario

The client wanted to connect to a wider audience through digital platforms and draw them to visit their stores during the upcoming festive season. However, public concerns on hygiene, social distancing, and other restrictions kept the visitor footfall to the store down. There was an urgent need to dispel prevailing fears and engage with the public, by showcasing the store’s many initiatives in ensuring customer safety and hygiene. The client approached Pixel Studios – Digital Marketing Company for ways to connect with people and bring about a changeover in the public consciousness for shopping in-store.

The Solution

As the brand’s digital marketing agency our mandate was simple: Connect with the target audience and make them shop in-store. We decided to keep the brand’s communication simple and straight. Communication was three-tiered: Hygiene, Festive Collection, and Unrestricted Shopping.

Hygiene: We showcased how the outlets maintained and complied with the hygiene routine among the staff and with customers. The outlets were affixed with a Safe & Secure badge to improve public confidence.

Festive Collection: We executed a two-fold campaign that involved running discovery ads and conversion ads. In the first stage, we built an awareness campaign with video look books, photo carousals, collection ads, and static ads.

Unrestricted Shopping: Communication on convenience targeted shoppers emerging from the lockdowns. The store had made it easy for shoppers to pick their shopping hours, which enabled them to avoid rush hours and crowding; they were even encouraged to make a trip to the store for late night shopping with a prior appointment.

The Result

Our approach in communication and our campaign strategies increased in-store visits and built brand awareness during the festival season, a period of 60 days (Oct – Nov 2020), with the following results:

150% increase in sales

3X increase in footfalls

2X lower cost per visit compared to other platforms

55M impressions

10M unique reach

2%+ CTR

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